Bob Mora, a 34-year-old computer programmer, is a basketball fan of the highest order. But for the sake of helping end the national epidemic of Attention Deficit Disorder (ADD), he attended an entire New York Knicks basketball game without the aid of the attention-grabbing technical devices we’ve all come to rely on. I'm doing this for my son," Mr. Mora explained. "We had to take him out of school -- he couldn't sit still. If he wasn't doing a million different things he was lost." Mr. Mora, with the help of local media outlets and the internet, raised a total of 2 million dollars. (All proceeds go to research).

The Mora family has had New York Knicks season tickets for five generations. “I can remember my grandfather describing games and how loud and unruly the fans got.” Looking around from his reclining leather seat Mr. Mora couldn't help but smile. The arena was eerily silent -- the only sound coming from fans talking on phones. Fans no longer need to be provided with entertainment," said a knicks spokesman. "They bring their own." Quite a contrast from the time of Mr. Mora's grandfather when music blared from overhead speakers and cheerleaders roamed the floor during half time. With seat-side computers and noise-canceling headphones, fans now have ample opportunity to get sidetracked, particularly if the Knicks are getting blown out. “Last year I missed the Knicks epic comeback against the Celtics when I started checking e-mail and watching another game. I only realized the Knicks had won when a I received a text with a score alert.” Mr. Mora shrugged his shoulders and added, “It didn’t really matter. I watched the recorded version when I got home in half the time -- no commercials.”

He grudgingly admitted that it was difficult not being plugged in during the first half of the game. “The Detroit Pistons had this rookie from the Arctic Circle I wanted to get some background information on... I was lost without the computer.” Mr. Mora’s outlook changed in the second half. Watching every play, he became invested in the game. With less than a minute remaining in regulation, the Knicks tied the game on a 35 foot jumper from Isaiah Reed. “I went crazy,” Mr. Mora said. “I was the only one in the entire arena clapping and yelling... The players looked at me like I had lost my mind.” Unfortunately for Mr. Mora, the Pistons hit a running jumper at the buzzer to hand the Knicks their 15th straight loss. Some things never change.